The original article offering the #1 LinkedIn tip has been removed and updated. It had to be. LinkedIn has been commercialized and monetized and for the most part falls into the same category of any other job site, relatively useless for the majority of job seekers. If you're just now jumping on the LinkedIn craze, you're not going to know that the LinkedIn today is not the same LinkedIn from five plus years ago. Below is a more current article, and with still some really good tips to save you time and energy.
LinkedIn Milestone: 100 Million Nameless Profiles
First off, let's get this out of the way. No one is impressed that you have a LinkedIn profile. In the scope of things, it's quite possibly the most unimpressive thing going. Please consider this for a moment before you start your defense. Do you think hiring managers are searching, locating, and reviewing your LinkedIn profile? No chance. Do you think staffing and HR people are specifically searching LinkedIn right now for someone with your skills to fill a job, and then making the effort to try and track you down? Very unlikely. Do you think agency recruiters and headhunters are scouring LinkedIn looking for someone like you for a client? slight possibility. If you are on LinkedIn as a means to find a job, you are taking the reactive approach to job searching instead of the proactive approach. Reactive = Lazy. If you are there just to build your posse to help satisfy some internal belonging issues you may have, maybe you should reevaluate your priorities and find something constructive to do with your downtime. Do you think the top people in any field are playing around on LinkedIn? No, they are not.
Sharp hiring managers are not searching LinkedIn for you. They are working and doing their job. They don't have time for frivolous activities like LinkedIn, which is why they are a boss. HR staffing people are there but they're not suffering through trying to find someone on LinkedIn. They are searching real resume databases and posting jobs to find candidates, and performing other HR tasks. Keep this in mind. Even if an HR person miraculously finds your profile, with no email and phone number of course, they are not going to hunt you down at your employer. Direct sourcing like that is for headhunters due to the impropriety of HR people trying to directly recruit a person from a company. Headhunters, the good ones that you want to be contacted by, are identifying passive job seekers through direct sourcing techniques, not wasting a lot time in the LinkedIn abyss of outdated dead profiles.
Keep this in mind. America is a really big place. There are tens of millions of employers and hundreds of thousands of recruiters, really.. The folks paying to belong to LinkedIn are a teeny-weeny percentage of this. It's like one of those pie charts you see that is all one color except for a little pencil thin slice that just looks like a line. If you are also wondering why they hide the names, it is to try and get people to pay for one of its services.
If you are a job seeker, you probably have not noticed. If you are a staffing or recruiting professional, you have definitely noticed. These days, when you go to the people search in LinkedIn, you are treated to endless pages of nameless, thereby useless, links to profiles. If you are a job seeker, your first thought may be, well how is that going to help me. Guess what, it won't. People use LinkedIn to network, find a job, promote a company, or to satisfy some bizarre internal narcissistic psychological need to belong to something, or something like that. LinkedIn needed to start making money, and trying to force people into what was once free is there great plan.
I have looked objectively from a recruiter's standpoint and with buyer's eyes, and I do not see the value with the three options available to employers and recruiters. They suggest a plan for around $50/month which gives a person a whopping 10 inMails (direct emails to anyone in LinkedIn and which LinkedIn says gets "response rates are as high as 60%", and the ability to see the FIRST names of your 3rd degree and group connections. You know, those people you don't know but want to know. There are some other features, but I'm seeing no benefits.
Well, what about networking with people at past employers and my college buds. Okay, so let's say you magically hunt done all of these people on LinkedIn through the droves of nameless profiles. Do you really think they are going to be able to assist you in getting a new job? Sure, it happens once in a great while, but not very often. Networking for jobs is overblown, unless your uncle is a hiring manager and by chance hires people with your background. Rightfully so, people are focused on themselves and their progression and life, not yours. All of this talk of connecting on LinkedIn assumes that when you find them you can actually connect with them. Like the 50% plus of dormant FB users, LinkedIn is probably in the 80% range, meaning, good luck getting a reply. If you do connect they might like to hear that you're still kicking, but making an effort to get you a job? Not likely. The deal is, the company they work for must actually have a job opening for someone with your background. What's the chance of that? Jobs don't magically appear because you're in the market and interested in a company.
If you want to have the feeling of being modern and part of the crowd, go ahead, join LinkedIn and a hundred groups while you are at it. Get your profile flare and enjoy to your heart’s content. Spend months trying to build your connections so you feel important and like you are doing something useful, kind of like you have been doing on the biggest time sink known to man, Facebook. Know though that these activities are very likely not going to be helpful for you to get a new job opportunity. Also, putting your LinkedIn URL on your resume, is completely unimpressive, and a major faux paw. You progress in life and locate job opportunities by proactively researching and targeting employers and selling yourself to them, which means spending time on activities that count. My guess is that you've spent more time devising your LinkedIn or Facebook profile than you have perfecting your resume, which is actually a useful activity. What a mistake.
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